A new logo to
inspire and protect

The new identity took the existing arch contained in the previous logo, represented by the letter A of Aiello,
and transformed it into a more three-dimensional structure that is fluid and more human. 
The typeface and the use of lowercase typo also help to make the brand friendlier and closer to the
people and the overall Fibonacci structure behind it retains the seriousness and the feeling of order
and harmony that the company is very well known for. 


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